:root{
  --coral:#FF7359; --coral-20:#FFE3DE;
  --ink:#263238; --ink-80:#515B60; --muted:#56646A;
  --paper:#F4F2EE; --white:#FFFFFF; --line:#D7D4CD;
  --turquoise:#1FB5C4; --yellow:#FFC845;

  --font:'Hanken Grotesk',system-ui,sans-serif;
  --h1:clamp(52px,9vw,148px);
  --h2:clamp(36px,4.4vw,64px);
  --h3:clamp(22px,2vw,28px);
  --lead:clamp(19px,1.5vw,22px);
  --body:18px; --small:14px;

  --gutter:clamp(20px,4vw,80px);
  --max:none;
  --section:clamp(88px,11vw,168px);
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
.lenis.lenis-stopped{overflow:hidden}
body{background:var(--paper);color:var(--ink);font:400 var(--body)/1.55 var(--font);-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:inherit}
::selection{background:var(--coral);color:var(--ink)}
:focus-visible{outline:2px solid var(--coral);outline-offset:3px}

.wrap{max-width:var(--max);padding:0 var(--gutter)}
.label{font-weight:700;font-size:13px;letter-spacing:.06em;text-transform:uppercase}
h1,h2,h3{font-weight:500;letter-spacing:-.02em;line-height:1.1}
h2{font-size:var(--h2);max-width:16ch}
h3{font-size:var(--h3);line-height:1.2}
p{max-width:62ch}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:16px;background:var(--ink);color:var(--paper);text-decoration:none;font-weight:600;font-size:16px;letter-spacing:.005em;padding:17px 24px 17px 26px;border:0;transition:background-color .3s var(--ease),color .3s var(--ease)}
.btn:hover{background:var(--coral);color:var(--ink)}
.btn--ink{background:var(--ink);color:var(--paper)}
.cta .btn--ink:hover{background:var(--paper);color:var(--ink)}
.btn--small{font-size:14px;padding:12px 18px 12px 20px;gap:12px;border-radius:999px}
.link{font-weight:600;text-decoration:none;background:linear-gradient(var(--coral),var(--coral)) 0 100%/100% 2px no-repeat;padding-bottom:3px;transition:background-size .3s var(--ease)}
.link:hover{background-size:100% 100%}

/* pill button */
.pill{display:inline-flex;align-items:center;gap:16px;padding:7px 30px 7px 7px;border-radius:999px;background:var(--white);border:1px solid var(--line);color:var(--ink);text-decoration:none;transition:border-color .3s var(--ease),background-color .3s var(--ease),box-shadow .4s var(--ease)}
.pill__icon{flex:none;width:54px;height:54px;border-radius:50%;background:var(--coral);display:grid;place-items:center;transition:transform .5s var(--ease),background-color .3s var(--ease)}
.pill__icon img{height:24px;width:auto}
.pill__text{display:flex;flex-direction:column;line-height:1.2}
.pill__title{font-size:19px;font-weight:500;letter-spacing:-.01em}
.pill__sub{font-size:14px;color:var(--muted);margin-top:3px}
.pill:hover{border-color:var(--ink);box-shadow:0 10px 30px -14px rgba(38,50,56,.35)}
.pill:hover .pill__icon{background:var(--ink)}
.pill--block{display:flex;width:100%}
.pill--sm{gap:10px;padding:5px 18px 5px 5px;justify-self:end}
.pill--sm .pill__icon{width:34px;height:34px}
.pill--sm .pill__icon img{height:15px}
.pill--sm .pill__title{font-size:15px}
.js .pill--sm{transition:opacity .45s var(--ease),transform .45s var(--ease),border-color .3s var(--ease),box-shadow .4s var(--ease)}
.js .pill--sm.is-hidden{opacity:0;transform:translateY(-8px);pointer-events:none}

/* header */
.site-header{position:sticky;top:0;z-index:20;background:rgba(244,242,238,.86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;height:76px;gap:24px}
.site-header__logo img{height:34px;width:auto}
.site-header .btn{justify-self:end}
.nav{display:flex;align-items:center;gap:clamp(20px,2.6vw,40px)}
.nav a{text-decoration:none;font-weight:500;font-size:16px;position:relative;padding:6px 0}
.nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--coral);transform:scaleX(0);transform-origin:0 50%;transition:transform .35s var(--ease)}
.nav a:hover::after{transform:scaleX(1)}

/* section label row */
.sec-top{display:flex;justify-content:space-between;gap:24px;color:var(--muted);margin-bottom:clamp(56px,7vw,112px)}
.models .sec-top{color:#AEB6BA}
.h-xl{font-size:clamp(44px,6.2vw,108px);line-height:.98;letter-spacing:-.04em}

/* hero */
.hero__inner{min-height:calc(100svh - 76px);display:flex;flex-direction:column;padding-top:clamp(24px,3vw,40px);padding-bottom:clamp(32px,4vw,56px)}
.hero__meta{display:flex;justify-content:space-between;gap:24px;color:var(--muted)}
.hero__tags{display:flex;gap:30px;align-items:center}
.hero__tags span{display:inline-flex;align-items:center;gap:11px;cursor:default}
/* squares: pop in, a turn runs along them, the first stays turned (the tab); hover turns any */
.hero__tags span::before{content:"";width:9px;height:9px;flex:none;box-sizing:border-box;border:1.5px solid var(--ink);transition:transform .7s cubic-bezier(.34,1.56,.64,1),background-color .35s var(--ease),border-color .35s var(--ease)}
.hero__tags span:first-child::before{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}
.hero__tags span:hover::before{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}
.js .hero__tags span::before{transform:scale(0)}
.js .hero__meta.in .hero__tags span::before{animation:tagPop .6s cubic-bezier(.34,1.56,.64,1) calc(.25s + var(--t) * 120ms) both,tagTurn 1.1s cubic-bezier(.16,1,.3,1) calc(1.1s + var(--t) * 180ms) both}
.js .hero__meta.in .hero__tags span:first-child::before{animation:tagPop .6s cubic-bezier(.34,1.56,.64,1) .25s both,tagStay 1.1s cubic-bezier(.34,1.56,.64,1) 1.1s both}
.hero__tags span:last-child::before{background:var(--turquoise);border-color:var(--turquoise)}
.js .hero__meta.in .hero__tags span:last-child::before{animation:tagPop .6s cubic-bezier(.34,1.56,.64,1) .49s both,tagBlue 1.1s cubic-bezier(.16,1,.3,1) 1.46s both}
@keyframes tagBlue{0%{transform:none;background:transparent;border-color:var(--ink)}40%{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}100%{transform:none;background:var(--turquoise);border-color:var(--turquoise)}}
.hero__tags span:nth-child(1){--t:0}.hero__tags span:nth-child(2){--t:1}.hero__tags span:nth-child(3){--t:2}
@keyframes tagPop{from{transform:scale(0)}to{transform:scale(1)}}
@keyframes tagTurn{0%,100%{transform:none;background:transparent;border-color:var(--ink)}40%{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}}
@keyframes tagStay{from{transform:none;background:transparent;border-color:var(--ink)}to{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}}
.js .hero__meta.in .hero__tags span:hover::before{animation:none;transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}
@media (prefers-reduced-motion:reduce){ .js .hero__tags span::before{animation:none!important;transform:none} .js .hero__tags span:first-child::before{transform:rotate(-28deg)} }
.hero h1{font-size:clamp(56px,8vw,148px);font-weight:600;line-height:.96;letter-spacing:-.045em;margin:auto 0;padding:clamp(48px,6vw,104px) 0}
.hero h1 .line{display:block}
.hero__foot{display:grid;grid-template-columns:1fr auto;gap:48px}
.hero__copy{padding-top:28px;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px}
.hero__lead{font-size:clamp(19px,1.45vw,23px);line-height:1.4;letter-spacing:-.01em;max-width:28ch}
.hero__copy p+p{color:var(--muted);font-size:16px;line-height:1.65;max-width:52ch}
.hero__action{border-left:1px solid var(--line);padding:24px 0 0 clamp(24px,3vw,48px);display:flex;flex-direction:column;gap:16px;align-items:flex-start}
.hero__action p{font-size:var(--small);color:var(--muted)}
.lever{display:flex;align-items:flex-end;gap:0;--t:4px}
.lever__bar{flex:1;height:var(--t);background:var(--ink);clip-path:polygon(0 0,100% 0,calc(100% - 3.6px) 100%,0 100%);margin-right:1.6px}
.lever__tab{display:block;flex:none;height:auto;fill:var(--coral);overflow:visible}

/* light: pressure (the dark moment comes next, in the why scene) */
.pressure{background:var(--paper);color:var(--ink);padding:clamp(72px,8vw,120px) 0 var(--section)}
.pressure__head{display:grid;grid-template-columns:1fr minmax(0,460px);gap:clamp(40px,6vw,120px);align-items:end}
.pressure__head h2,.why h2,.services__head h2,.process__head h2{font-size:clamp(44px,6vw,104px);line-height:.98;letter-spacing:-.04em;max-width:13ch}
.pressure__head p{color:var(--muted);font-size:var(--lead);line-height:1.5}
.drag{margin-top:clamp(80px,10vw,160px)}
.drag__label{color:var(--coral);margin-bottom:24px}
.drag ul{list-style:none;border-top:1px solid var(--line)}
.drag li{--ez:cubic-bezier(.16,1,.3,1);display:grid;grid-template-columns:clamp(80px,12vw,200px) 1fr;align-items:center;gap:24px;padding:clamp(22px,2.2vw,34px) 0;position:relative;font-size:clamp(19px,1.8vw,28px);letter-spacing:-.01em;line-height:1.3;cursor:default;transition:opacity .5s var(--ez)}
/* a square on a tether: the drag. Hover pulls the tether taut, turns the square, and the line of text drags after the cursor */
.drag__line{position:relative;height:1.5px;background:rgba(38,50,56,.3);width:calc(100% - 40px);transform:scaleX(.42);transform-origin:0 50%;transition:transform 1.1s var(--ez),background-color .5s var(--ez)}
.drag__line::after{content:"";position:absolute;right:-5px;top:50%;width:9px;height:9px;margin-top:-4.5px;box-sizing:border-box;border:1.5px solid var(--ink);background:var(--paper);transform:scaleX(2.38);transition:transform .9s var(--ez),background-color .35s var(--ez),border-color .35s var(--ez)}
.drag li>span:last-child .dw{display:inline-block}
/* hover: one shared dark band glides between rows on a spring (JS sets --by/--bh); text on it turns light */
.drag ul{position:relative;isolation:isolate}
.drag__band{position:absolute;left:calc(-1 * clamp(16px,2vw,32px));right:calc(-1 * clamp(16px,2vw,32px));top:0;height:var(--bh,0px);z-index:-1;background:var(--ink);pointer-events:none;
  transform:translateY(var(--by,0px)) scaleY(0);transform-origin:50% var(--bo,50%);transition:transform .8s cubic-bezier(.16,1,.3,1)}
.drag__band.is-shown{transform:translateY(var(--by,0px)) scaleY(1)}
.drag__band.is-gliding{transition:none}
/* row rules draw in from the left as the list scrolls into view */
.drag li::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:var(--line);transform-origin:0 50%}
.js .drag li::after{transform:scaleX(0);transition:transform 1.4s var(--ez) calc(var(--d,0) * 140ms + .15s)}
.js .drag li.in::after{transform:scaleX(1)}
/* words roll: each word slides up and a light copy rolls in under the band, one after another */
.drag li>span:last-child .dw{overflow:hidden;vertical-align:top;height:1.3em}
.drag .dw>i{display:inline-block;font-style:normal;text-shadow:0 1.3em 0 var(--paper);transition:transform .9s var(--ez) calc(var(--i) * 22ms)}
.drag li.is-on .dw>i{transform:translateY(-1.3em)}
.drag li.is-on .drag__line{transform:scaleX(1);background:rgba(244,242,238,.55)}
.drag li.is-on .drag__line::after{transform:scaleX(1) rotate(-28deg);background:var(--coral);border-color:var(--coral)}
@media (hover:hover){ .drag ul:hover li:not(:hover){opacity:.55} }
.drag__fix{margin-top:clamp(64px,8vw,120px);font-size:clamp(30px,3.6vw,60px);font-weight:500;line-height:1.08;letter-spacing:-.03em;max-width:20ch}
.drag__fix .hl{color:var(--coral)}

/* why trim tab */
.why{padding:clamp(72px,8vw,120px) 0 var(--section)}
.why__grid{display:grid;grid-template-columns:5fr 6fr;gap:clamp(40px,7vw,120px);align-items:center}
.why__text p{font-size:var(--lead);line-height:1.5;margin-top:28px;max-width:46ch}
.why__text p+p{color:var(--muted);font-size:var(--body);line-height:1.6;margin-top:18px}
.why__note{font-size:var(--small)!important;border-top:1px solid var(--line);padding-top:16px;margin-top:36px!important}

.quote{background:var(--coral);padding:clamp(110px,13vw,200px) 0;overflow:hidden}
/* scroll sets --loose (1 → 0) and --firm (0 → 1); loose words settle into line, then the firm line locks in */
.quote__text{font-size:clamp(44px,8vw,150px);line-height:1;letter-spacing:-.045em}
.quote .line{display:block}
.quote__loose{font-weight:300;color:var(--ink)}
.quote__loose .qw{display:inline-block;transform:translate(calc(var(--dx) * var(--loose,0)),calc(var(--dy) * var(--loose,0))) rotate(calc(var(--r) * var(--loose,0)));opacity:calc(1 - var(--loose,0) * .45);will-change:transform}
.quote__loose .qw:nth-child(1){--dx:-.12em;--dy:-.32em;--r:-7deg}
.quote__loose .qw:nth-child(2){--dx:.08em;--dy:.26em;--r:5deg}
.quote__loose .qw:nth-child(3){--dx:.18em;--dy:-.18em;--r:-4deg}
.quote__firm{font-weight:600;color:var(--white);margin-top:.06em}
.quote__firm .m{display:inline-block;overflow:hidden;vertical-align:top;padding:0 .1em .1em;margin:0 -.1em -.1em}
.quote__firm .m>span{display:inline-block;transform:translateY(calc((1 - var(--firm,1)) * 110%))}
.quote__firm .m:nth-child(2)>span{transform:translateY(calc((1 - var(--firm,1)) * 140%))}
.quote__firm .m:nth-child(3)>span{transform:translateY(calc((1 - var(--firm,1)) * 170%))}
.quote__firm .m:nth-child(4)>span{transform:translateY(calc((1 - var(--firm,1)) * 200%))}
.quote.is-set .quote__firm{animation:quoteLock .7s cubic-bezier(.34,1.56,.64,1)}
@keyframes quoteLock{0%{transform:none}35%{transform:scale(1.015)}100%{transform:none}}
.quote__firm{transform-origin:0 50%}

/* what changes */
.changes{background:var(--white);padding:var(--section) 0}
.changes__head{display:grid;grid-template-columns:1fr minmax(0,440px);gap:48px;align-items:end;margin-bottom:clamp(56px,6vw,96px)}
.changes__head p{color:var(--muted);font-size:var(--lead);line-height:1.45}
.changes__grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.change{display:flex;flex-direction:column;gap:clamp(48px,6vw,96px);padding:clamp(28px,2.6vw,44px);min-height:clamp(260px,24vw,380px);border-left:1px solid var(--line);transition:background-color .3s var(--ease)}
.change:last-child{border-right:1px solid var(--line)}
.change__top{display:flex;justify-content:space-between;align-items:center;color:var(--muted)}
.change h3{margin-top:auto;font-size:clamp(20px,1.6vw,26px);line-height:1.25;letter-spacing:-.015em;max-width:none;text-wrap:balance}
.change:hover{background:var(--paper)}
.change{position:relative}
.change::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:var(--coral);transform:scaleX(0);transform-origin:0 50%;transition:transform .5s var(--ease)}
.change:hover::before{transform:scaleX(1)}

/* services */
.services{padding:clamp(72px,8vw,120px) 0 var(--section)}
.services__head,.process__head{display:grid;grid-template-columns:1fr minmax(0,440px);gap:clamp(40px,6vw,120px);align-items:end;margin-bottom:clamp(56px,7vw,110px)}
.services__head p,.process__head p{color:var(--muted);font-size:var(--lead);line-height:1.45}
.services__head h2{max-width:16ch}
.services__list{border-top:1px solid var(--ink)}
.service{display:grid;grid-template-columns:4fr 5fr 3fr;gap:clamp(24px,4vw,72px);padding:clamp(32px,4vw,56px) 0;border-bottom:1px solid var(--line);align-items:start}
.service__title h3{font-size:clamp(28px,3.2vw,52px);letter-spacing:-.03em;line-height:1.02}
.service__title p{margin-top:14px;font-weight:700;font-size:16px}
.service__body>p{color:var(--muted)}
.service__get{margin-top:28px;padding-top:16px;border-top:1px solid var(--line)}
.service__get .label{color:var(--coral);margin-bottom:6px}
.service__media{aspect-ratio:4/3}
.service__media img{transition:transform 1.2s var(--ease),filter .6s var(--ease);filter:saturate(.85)}
.js .service__media.in img{transition:transform 1.2s var(--ease),filter .6s var(--ease)}
.service:hover .service__media img{transform:scale(1.05);filter:saturate(1)}
.service h3{transition:transform .45s var(--ease)}
.service:hover h3{transform:translateX(8px)}

/* models */
.models{background:var(--ink);color:var(--paper);padding:clamp(72px,8vw,120px) 0 0}
.models__top{display:flex;justify-content:space-between;align-items:center;gap:24px}
.models__label{font-size:13px;font-weight:700;letter-spacing:.06em;line-height:1.4;max-width:none}
.models__link{text-decoration:none;color:var(--paper);background:linear-gradient(var(--coral),var(--coral)) 0 100%/0 2px no-repeat;padding-bottom:4px;transition:background-size .4s var(--ease),color .3s var(--ease)}
.models__link:hover{background-size:100% 2px}
.models__link:hover{color:var(--coral)}
.models__statement{font-size:clamp(34px,4.6vw,76px);font-weight:500;line-height:1.08;letter-spacing:-.03em;max-width:21ch;margin:clamp(72px,9vw,150px) 0 clamp(72px,9vw,150px) clamp(0px,11vw,220px)}
.models__grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #42525A}
.model{padding:clamp(28px,3vw,44px) clamp(24px,3vw,44px) clamp(56px,6vw,88px);border-left:1px solid #42525A;display:flex;flex-direction:column}
.model:first-child{border-left:0;padding-left:0}
.model:last-child{padding-right:0}
.model__name{display:flex;align-items:center;gap:12px;font-size:13px;line-height:1.4;margin-bottom:clamp(28px,3vw,44px)}
.model{position:relative}
.model::before{content:"";position:absolute;left:0;right:0;top:-1px;height:2px;background:var(--coral);transform:scaleX(0);transform-origin:0 50%;transition:transform .5s var(--ease)}
.model:hover::before{transform:scaleX(1)}
.model__sub{font-size:clamp(20px,1.7vw,26px);line-height:1.25;letter-spacing:-.01em;font-weight:500;margin-bottom:16px;max-width:22ch}
.model__body{color:#AEB6BA;font-size:16px;line-height:1.6}
.model__fit{margin-top:auto;padding-top:28px;font-size:15px;color:#AEB6BA}
.model__fit b{color:var(--paper);font-weight:700}

/* process */
.process{padding:clamp(72px,8vw,120px) 0 var(--section)}
.process__head h2{max-width:14ch}
.steps{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);margin-top:20px;position:relative}
.steps::before{content:"";position:absolute;left:0;right:0;top:9px;height:2px;background:var(--ink)}
.step{position:relative;padding-right:28px}
.step__mark{display:block;width:20px;height:20px;background:var(--paper);border:2px solid var(--ink);position:relative;margin-bottom:32px}
.step--lever .step__mark{background:var(--coral);border-color:var(--coral);transform:rotate(-28deg)}
.step__num{font-size:var(--small);color:var(--muted);font-weight:700}
.step h3{font-size:clamp(24px,2.2vw,34px);letter-spacing:-.02em;margin:4px 0 12px}
.step p{font-size:16px;color:var(--muted)}
.step--lever h3::after{content:"";display:block;width:36px;height:3px;background:var(--coral);margin-top:10px}
.start{margin-top:clamp(80px,9vw,140px);display:grid;grid-template-columns:minmax(0,220px) 1fr auto;gap:clamp(24px,4vw,64px);align-items:start;border-top:1px solid var(--line);padding-top:32px}
/* getting started: three stops on one line. The line draws left to right, each square lands in turn; the first is the turned tab */
.start__list{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,3vw,48px);position:relative;padding-top:36px}
.start__list::before{content:"";position:absolute;left:0;right:0;top:3px;height:3px;background:var(--ink);opacity:.3;transform-origin:0 50%}
.start__list li{position:relative;padding-right:clamp(8px,2vw,32px)}
.start__list li::before{content:"";position:absolute;left:0;top:-36px;width:9px;height:9px;box-sizing:border-box;border:1.5px solid var(--ink);background:var(--paper);transition:transform .8s cubic-bezier(.34,1.4,.64,1),background-color .35s var(--ease),border-color .35s var(--ease)}
.start__list li:first-child::before{background:var(--coral);border-color:var(--coral);transform:rotate(-28deg)}
.start__list li:hover::before{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral)}
.start__list .label{color:var(--muted);font-size:12px}
.start__list h3{font-size:clamp(22px,1.9vw,28px);font-weight:500;letter-spacing:-.02em;margin:10px 0 10px}
.start__list li>p:last-child{font-size:15px;line-height:1.6;color:var(--muted);max-width:32ch}
.js .start__list::before{transform:scaleX(0);transition:transform 1s cubic-bezier(.16,1,.3,1) .05s}
.js .start__list.in::before{transform:scaleX(1)}
.js .start__list li::before{scale:0;transition:scale .6s cubic-bezier(.34,1.56,.64,1),transform .8s cubic-bezier(.34,1.4,.64,1),background-color .35s var(--ease),border-color .35s var(--ease)}
.js .start__list.in li::before{scale:1}
.js .start__list.in li:nth-child(1)::before{transition-delay:.15s,0s,0s,0s}
.js .start__list.in li:nth-child(2)::before{transition-delay:.4s,0s,0s,0s}
.js .start__list.in li:nth-child(3)::before{transition-delay:.65s,0s,0s,0s}

/* about */
.about{background:var(--white);padding:clamp(72px,8vw,120px) 0 var(--section)}
.about__grid{display:grid;grid-template-columns:5fr 7fr;gap:clamp(40px,7vw,120px);align-items:start}
.about__photo{position:sticky;top:110px}
.photo{aspect-ratio:4/5;position:relative;overflow:visible}
.photo img{width:100%;height:100%;object-fit:cover}
.photo::after{content:"";position:absolute;right:0;top:-10px;width:28%;height:10px;background:var(--coral);transform-origin:100% 0;transform:skewX(-28deg)}
.about h2{font-size:clamp(52px,7.4vw,128px);line-height:.95;letter-spacing:-.045em}
.about__lead{font-size:clamp(22px,2vw,30px);line-height:1.3;letter-spacing:-.01em;margin:28px 0 20px;max-width:26ch}
.about__body{color:var(--muted);max-width:56ch}
.about__body p+p{margin-top:16px}
.about__body p:last-child{color:var(--ink)}
.creds__label{margin:clamp(48px,5vw,72px) 0 16px;color:var(--muted)}
.creds{list-style:none;border-top:1px solid var(--ink);margin-bottom:40px}
.creds li{--ez:cubic-bezier(.16,1,.3,1);position:relative;display:grid;grid-template-columns:1fr auto;grid-template-rows:auto 0fr;column-gap:24px;padding:clamp(14px,1.4vw,22px) 0;border-bottom:1px solid var(--line);cursor:default;outline:none;transition:grid-template-rows .8s var(--ez)}
.creds b{grid-area:1/1;font-weight:400;font-size:clamp(28px,2.9vw,46px);line-height:1.15;letter-spacing:-.035em;overflow:hidden;height:1.15em;transition:transform .8s var(--ez),opacity .5s var(--ez)}
.creds .ch{display:inline-block;text-shadow:0 1.15em 0 var(--coral);transition:transform .7s var(--ez);transition-delay:calc(var(--i) * 16ms)}
.creds li>span{grid-column:1/-1;grid-row:2;min-height:0;overflow:hidden;color:var(--muted);font-size:16px;line-height:1.5}
.creds li>span .w{display:inline-block;opacity:0;filter:blur(6px);transform:translateY(10px);transition:opacity .5s var(--ez),filter .6s var(--ez),transform .7s var(--ez);transition-delay:0s}
.creds li::before{content:"";position:absolute;left:0;top:clamp(14px,1.4vw,22px);bottom:clamp(14px,1.4vw,22px);width:3px;background:var(--coral);transform:scaleY(0);transform-origin:50% 0;transition:transform .8s var(--ez)}
.creds li::after{content:"";grid-area:1/2;align-self:center;width:14px;height:14px;background:linear-gradient(var(--ink),var(--ink)) center/100% 1.5px no-repeat,linear-gradient(var(--ink),var(--ink)) center/1.5px 100% no-repeat;transition:transform .8s cubic-bezier(.34,1.56,.64,1)}
.creds li:hover,.creds li:focus-visible{grid-template-rows:auto 1fr}
.creds li:hover b,.creds li:focus-visible b{transform:translateX(18px)}
.creds li:hover .ch,.creds li:focus-visible .ch{transform:translateY(-1.15em)}
.creds li:hover>span,.creds li:focus-visible>span{padding:10px 0 4px 18px}
.creds li:hover .w,.creds li:focus-visible .w{opacity:1;filter:none;transform:none;transition-delay:calc(.12s + var(--i) * 28ms)}
.creds li:hover::before,.creds li:focus-visible::before{transform:scaleY(1)}
.creds li:hover::after,.creds li:focus-visible::after{transform:rotate(135deg)}
@media (hover:hover){ .creds:hover li:not(:hover) b{opacity:.32} }
@media (hover:none){
  .creds li{grid-template-rows:auto 1fr}
  .creds li::after{display:none}
  .creds li>span{padding-top:6px}
  .creds li>span .w{opacity:1;filter:none;transform:none}
}
@media (prefers-reduced-motion:reduce){
  .creds li,.creds b,.creds .ch,.creds .w,.creds li::before,.creds li::after{transition:none!important}
  .creds li:hover .ch{transform:none}
}


/* cta */
.cta{position:relative;background:var(--coral);padding:clamp(72px,8vw,120px) 0 clamp(64px,7vw,110px)}
.cta__top{display:flex;justify-content:space-between;gap:24px}
/* big, light headline across the width, closed by the brand lever, then one quiet row of details */
.cta .cta__title{font-size:clamp(56px,10.4vw,184px);font-weight:300;letter-spacing:-.05em;line-height:.92;max-width:none;margin-top:clamp(64px,8vw,130px)}
/* brand lever: a 3px rule that ends in the turned tab. The rule draws in, then the tab is drawn after it */
.blever{display:flex;align-items:flex-end;margin-top:clamp(36px,4vw,64px)}
.blever__bar{flex:1;height:4px;background:var(--ink);transform-origin:0 50%}
.blever__tab{flex:none;width:clamp(64px,7vw,112px);height:auto;margin-left:-1px;overflow:visible}
.blever__tab path{fill:none;stroke:var(--coral);stroke-width:4;stroke-linejoin:round;stroke-linecap:round;vector-effect:non-scaling-stroke;stroke-dasharray:1;stroke-dashoffset:0}
.blever--on-coral .blever__tab path{stroke:var(--paper)}
.js .blever__bar{transform:scaleX(0);transition:transform .9s cubic-bezier(.16,1,.3,1) .05s}
.js .blever__tab path{stroke-dashoffset:1;transition:stroke-dashoffset .6s cubic-bezier(.16,1,.3,1) .8s}
.js .blever.in .blever__bar{transform:none}
.js .blever.in .blever__tab path{stroke-dashoffset:0}
.cta__foot{display:grid;grid-template-columns:1.3fr 1fr 1fr auto;gap:clamp(24px,3vw,56px);align-items:end;margin-top:clamp(32px,3.6vw,56px)}
.cta__lead{font-size:var(--body);line-height:1.5;max-width:34ch}
.cta__item{position:relative}
.cta__item .label{margin-bottom:8px;opacity:.75}
.cta__email{display:flex;align-items:baseline;gap:12px;font-size:18px;font-weight:500;text-decoration:none;word-break:break-word}
.cta__email:hover span:first-child{text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:4px}
.cta__copy{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;opacity:0;transform:translateX(-6px);transition:opacity .35s var(--ease),transform .5s cubic-bezier(.16,1,.3,1)}
.cta__email:hover .cta__copy,.cta__email:focus-visible .cta__copy{opacity:.65;transform:none}
.cta__toast{position:absolute;left:0;bottom:calc(100% + 8px);font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;background:var(--ink);color:var(--paper);padding:6px 10px;opacity:0;transform:translateY(6px);transition:opacity .3s var(--ease),transform .5s cubic-bezier(.16,1,.3,1);pointer-events:none}
.cta__toast.is-on{opacity:1;transform:none}
.cta__clock{display:flex;align-items:center;gap:10px;font-size:18px;font-weight:500}
.cta__clock i{width:7px;height:7px;border-radius:50%;background:var(--ink)}
/* booking pill: ink on coral, drawn gently toward the cursor, the tab icon turns */
.cta .pill{background:var(--ink);border-color:var(--ink);color:var(--paper);transition:box-shadow .4s var(--ease)}
.cta .pill .pill__sub{color:rgba(244,242,238,.65)}
.cta .pill:hover .pill__icon{background:var(--turquoise)}
.cta .pill:hover{border-color:var(--ink);box-shadow:0 14px 34px -16px rgba(38,50,56,.6)}
@media (max-width:1000px){ .cta__foot{grid-template-columns:1fr 1fr} .cta__lead{grid-column:1/-1} }
@media (max-width:620px){ .cta__foot{grid-template-columns:1fr} }

.btn--block{display:flex;justify-content:center;width:100%;margin-top:12px}

/* footer */
.footer{background:var(--ink);color:var(--paper);padding:clamp(64px,7vw,104px) 0 32px}
.footer__top{display:flex;justify-content:space-between;align-items:baseline;gap:24px;flex-wrap:wrap}
.footer__reach{text-transform:none;letter-spacing:0;font-weight:400;font-size:15px;color:#C9CFD2;max-width:64ch;text-align:right}
/* open columns on one hairline; headings carry the brand square; links roll up into a light copy */
.footer__cols{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(24px,3vw,56px);margin-top:clamp(48px,5vw,80px);padding-top:clamp(28px,3vw,40px);border-top:1px solid #42525A}
.footer__cols>*{display:flex;flex-direction:column;align-items:flex-start;gap:10px}
.footer__cols h2{display:inline-flex;align-items:center;gap:10px;white-space:nowrap;max-width:none;font-size:12px;letter-spacing:.08em;color:#8F9A9F;margin-bottom:14px}
.footer__cols h2::before{content:"";width:8px;height:8px;box-sizing:border-box;border:1.5px solid rgba(244,242,238,.55)}
.footer__cols>*:first-child h2::before{background:var(--coral);border-color:var(--coral);transform:rotate(-28deg)}
.footer__cols>*:last-child h2::before{background:var(--turquoise);border-color:var(--turquoise)}
.footer__cols a,.footer__legal a{display:inline-block;overflow:hidden;height:1.4em;line-height:1.4;color:#C9CFD2;text-decoration:none;font-size:17px}
.footer__cols a>span,.footer__legal a>span{display:inline-block;text-shadow:0 1.4em 0 var(--paper);transition:transform .7s cubic-bezier(.16,1,.3,1)}
.footer__cols a:hover>span,.footer__cols a:focus-visible>span,.footer__legal a:hover>span{transform:translateY(-1.4em)}
.footer__bottom{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;padding-top:24px;border-top:1px solid #42525A;color:#AEB6BA;font-size:14px}

/* photos */
.media{overflow:hidden;background:#E4E1DA}
.media img{width:100%;height:100%;object-fit:cover}
.media picture,.band picture{display:block;width:100%;height:100%}
.band{position:relative;height:clamp(320px,62vw,760px);overflow:hidden;background:var(--ink)}
.band img{position:absolute;left:0;top:-10%;width:100%;height:120%;object-fit:cover;will-change:transform}
.service__head .media{aspect-ratio:4/3;margin-top:28px;max-width:420px}

/* motion (Framer-style: masked word rise, soft fade-up, image wipe) */
.js [data-split] .w{display:inline-block;overflow:hidden;vertical-align:top;padding:0 .1em .08em;margin:0 -.1em -.08em}
.js [data-split] .w>span{display:inline-block;transform:translateY(105%);transition:transform .6s var(--ease);transition-delay:calc(var(--i) * 30ms)}
.js [data-split].in .w>span{transform:none}
.js [data-reveal]{opacity:0;transform:translateY(14px);transition:opacity .5s var(--ease),transform .6s var(--ease);transition-delay:calc(var(--d,0) * 60ms)}
.js [data-reveal].in{opacity:1;transform:none}
.js .media{clip-path:inset(100% 0 0 0);transition:clip-path .8s var(--ease)}
.js .media img{transform:scale(1.08);transition:transform 1.1s var(--ease)}
.js .media.in{clip-path:inset(0 0 0 0)}
.js .media.in img{transform:none}
.js .photo.media.in{clip-path:inset(-12px 0 0 0)}
.js .photo::after{transform:skewX(-28deg) scaleX(0);transform-origin:100% 0;transition:transform .7s .9s var(--ease)}
.js .photo.in::after{transform:skewX(-28deg) scaleX(1)}
.js .steps::before{transform:scaleX(0);transform-origin:0 50%;transition:transform .9s var(--ease)}
.js .steps.in::before{transform:none}
.js .step{opacity:0;transform:translateY(16px);transition:opacity .5s var(--ease),transform .6s var(--ease);transition-delay:calc(var(--i) * 90ms + 150ms)}
.js .steps.in .step{opacity:1;transform:none}
.js .step--lever .step__mark{transform:rotate(0);transition:transform .6s var(--ease) .6s}
.js .steps.in .step--lever .step__mark{transform:rotate(-28deg)}
.js .lever__tab{clip-path:inset(-20% 100% -20% 0);transition:clip-path .5s var(--ease) .7s}
.js .lever.in .lever__tab{clip-path:inset(-20% 0 -20% 0)}
.js .lever__bar{transform:scaleX(0);transform-origin:0 50%;transition:transform .8s var(--ease) .05s}
.js .lever.in .lever__bar{transform:none}

/* responsive */
@media (max-width:1000px){
  .js .steps::before{transform:scaleY(0);transform-origin:50% 0}
  .changes__grid{grid-template-columns:1fr 1fr}
  .change:nth-child(2){border-right:1px solid var(--line)}
  .change:nth-child(n+3){border-top:1px solid var(--line)}
  .steps{grid-template-columns:1fr;gap:36px;padding-left:44px}
  .steps::before{left:9px;right:auto;top:0;bottom:0;width:2px;height:auto}
  .step__mark{position:absolute;left:-44px;top:2px;margin:0}
}
@media (max-width:1000px){
  .service{grid-template-columns:1fr 1fr}
  .service__media{grid-column:1/-1;aspect-ratio:16/9}
  .start{grid-template-columns:1fr}
}
@media (max-width:820px){
  .site-header .wrap{grid-template-columns:auto 1fr}
  .nav{display:none}
  .pressure__head,.services__head,.process__head,.service{grid-template-columns:1fr;gap:24px}
  .drag li{grid-template-columns:48px 1fr;gap:16px}
  .about__photo{position:static}
  .start__list{grid-template-columns:1fr;gap:28px;padding:0 0 0 30px}
  .start__list::before{left:3px;right:auto;top:4px;bottom:4px;width:3px;height:auto;transform-origin:50% 0}
  .start__list li::before{left:-30px;top:4px}
  .rudder figcaption{grid-template-columns:1fr;gap:4px}
  .sec-top{flex-direction:column;gap:6px}
  .nav a:not(.btn){display:none}
  .hero__inner{min-height:0}
  .hero__action{border-left:0;padding:0}
  .hero__copy{gap:16px}
  .changes__head,.hero__foot,.hero__copy,.pressure__top,.why__grid,.services__head,.service,.about__grid,.cta__grid{grid-template-columns:1fr;gap:28px}
  .footer__cols{grid-template-columns:1fr 1fr}
  .cta__top{flex-direction:column;gap:8px}
  .models__grid{grid-template-columns:1fr}
  .model,.model:first-child{border-left:0;padding:32px 0 48px;border-top:1px solid #42525A}
  .model:first-child{border-top:0}
  .models__top{flex-direction:column;align-items:flex-start;gap:12px}
  .models__statement{margin-left:0}
  .drag li{grid-template-columns:48px 1fr;gap:16px}
  .service{gap:20px}
  .photo{max-width:420px}
}
@media (max-width:520px){
  .site-header .wrap{height:64px}
  .site-header img{height:28px}
  .changes__grid{grid-template-columns:1fr}
  .footer__cols{grid-template-columns:1fr}
  .change{min-height:0;gap:28px;border-right:1px solid var(--line)}
  .change h3{max-width:none}
  .change+.change{border-top:1px solid var(--line)}
  .hero__meta{flex-direction:column;gap:8px}
  .hero__tags{flex-wrap:wrap;gap:10px 14px;font-size:12px}
  .hero__tags span{gap:9px}
  .btn{font-size:16px;padding:16px 20px}
  .nav .btn--small{font-size:14px;padding:9px 12px}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .js [data-split] .w>span,.js [data-reveal],.js .step,.js .steps::before,.js .lever__bar,.js .media img{transform:none!important;opacity:1!important;filter:none!important}
  .js .media{clip-path:none!important}
  .js .lever__tab{clip-path:none!important}
  .js .step--lever .step__mark{transform:rotate(-28deg)!important}
  .js .photo::after{transform:skewX(-28deg)!important}
}

/* mobile menu: two lines that close into an X; a dark sheet drops from under the header, links rise one by one */
.menu-btn{display:none;justify-self:end;width:44px;height:44px;border:0;background:none;cursor:pointer;position:relative;padding:0}
.menu-btn span{position:absolute;left:11px;height:2px;background:var(--ink);transition:transform .5s cubic-bezier(.16,1,.3,1),width .5s cubic-bezier(.16,1,.3,1),background-color .3s var(--ease)}
.menu-btn span:first-child{top:17px;width:22px}
.menu-btn span:last-child{top:25px;width:14px;background:var(--coral)}
.menu-open .menu-btn span:first-child{transform:translateY(4px) rotate(45deg)}
.menu-open .menu-btn span:last-child{width:22px;background:var(--ink);transform:translateY(-4px) rotate(-45deg)}
.menu{position:fixed;left:0;right:0;top:64px;bottom:0;z-index:19;background:var(--ink);color:var(--paper);overflow:auto;
  clip-path:inset(0 0 100% 0);visibility:hidden;transition:clip-path .7s cubic-bezier(.16,1,.3,1),visibility 0s .7s}
.menu-open .menu{clip-path:inset(0 0 0 0);visibility:visible;transition:clip-path .7s cubic-bezier(.16,1,.3,1),visibility 0s}
.menu .wrap{display:flex;flex-direction:column;justify-content:space-between;min-height:100%;padding-top:32px;padding-bottom:32px;gap:40px}
.menu__list{list-style:none}
.menu__list li{overflow:hidden;border-bottom:1px solid #42525A}
.menu__list a{display:flex;align-items:center;gap:16px;padding:14px 0;font-size:clamp(34px,10vw,52px);font-weight:300;letter-spacing:-.04em;line-height:1.05;text-decoration:none;
  transform:translateY(105%);transition:transform .8s cubic-bezier(.16,1,.3,1)}
.menu__list a::before{content:"";flex:none;width:9px;height:9px;box-sizing:border-box;border:1.5px solid rgba(244,242,238,.55)}
.menu__list a[aria-current="page"]{font-weight:600}
.menu__list a[aria-current="page"]::before{background:var(--coral);border-color:var(--coral);transform:rotate(-28deg)}
.menu-open .menu__list a{transform:none}
.menu-open .menu__list li:nth-child(1) a{transition-delay:.12s}
.menu-open .menu__list li:nth-child(2) a{transition-delay:.18s}
.menu-open .menu__list li:nth-child(3) a{transition-delay:.24s}
.menu-open .menu__list li:nth-child(4) a{transition-delay:.30s}
.menu-open .menu__list li:nth-child(5) a{transition-delay:.36s}
.menu__foot{display:grid;gap:8px;opacity:0;transform:translateY(12px);transition:opacity .6s var(--ease),transform .8s cubic-bezier(.16,1,.3,1)}
.menu-open .menu__foot{opacity:1;transform:none;transition-delay:.45s}
.menu__foot .label{color:#8F9A9F}
.menu__foot>a{color:var(--paper);font-size:18px;text-decoration:none;margin-bottom:16px}
.menu__foot .pill{background:var(--paper);border-color:var(--paper);color:var(--ink)}
html.menu-open,html.menu-open body{overflow:hidden}
@media (max-width:820px){
  .site-header .wrap{grid-template-columns:auto 1fr;gap:12px}
  .site-header .pill--sm{display:none}
  .menu-btn{display:block}
}
@media (min-width:821px){ .menu{display:none} }
@media (prefers-reduced-motion:reduce){ .menu,.menu__list a,.menu__foot,.menu-btn span{transition:none!important} }
/* footer on phones: everything left-aligned, links in a calm 2×2 grid with room between groups */
@media (max-width:620px){
  .footer__top{flex-direction:column;align-items:flex-start;gap:12px}
  .footer__reach{text-align:left;font-size:15px;line-height:1.55}
  .footer__cols{grid-template-columns:1fr 1fr;gap:40px 20px;padding-top:32px}
  .footer__cols h2{margin-bottom:8px}
  .footer__cols a{font-size:16px}
  .footer__cols a{height:auto;overflow:visible}
  .footer__cols a>span{text-shadow:none}
  .footer__cols>*:nth-child(n+3){grid-column:1/-1}
  .footer__bottom{flex-direction:column;gap:14px}
  .footer__legal{flex-wrap:wrap;gap:12px 24px}
}
/* drag list on phones: no tether, the square sits on the first line; as each row arrives its square turns coral */
@media (max-width:820px){
  .drag li{grid-template-columns:22px 1fr;gap:14px;align-items:start;padding:22px 0;font-size:20px;line-height:1.35}
  .drag__line{width:9px;height:9px;margin-top:.5em;background:none;transform:none}
  .drag__line::after{right:0;top:0;margin:0;transform:none;transition:transform .9s cubic-bezier(.34,1.4,.64,1),background-color .4s var(--ease),border-color .4s var(--ease)}
  .js .drag li.in .drag__line::after{transform:rotate(-28deg);background:var(--coral);border-color:var(--coral);transition-delay:calc(var(--d,0) * 200ms + .6s)}
  .drag__fix{font-size:clamp(30px,8.4vw,40px)}
}
/* paired labels stay left / right on phones too, like desktop */
@media (max-width:820px){
  .sec-top,.cta__top,.models__top{flex-direction:row;justify-content:space-between;align-items:baseline;gap:16px}
  .sec-top>*:last-child,.cta__top>*:last-child,.models__top>*:last-child{text-align:right}
  .sec-top,.cta__top,.models__top{font-size:11px}
}